What Is “El Buen Fin”?
“El Buen Fin” (literally “The Good Weekend”) was created to stimulate the Mexican economy and encourage spending by offering special discounts both in stores and online.
It’s supported by the Mexican government, private sector, and business chambers — but also closely monitored by PROFECO (Federal Consumer Protection Agency) to ensure fair play.
This year, El Buen Fin 2025 will take place from November 15 to 18, and authorities expect record-breaking participation from retailers nationwide.
Your Legal Rights During El Buen Fin
Under Mexican law, every consumer has the right to accurate information, transparent pricing, and fair treatment.
During El Buen Fin, stores must:
- Clearly display prices and discounts.
- Honor advertised offers and promotions.
- Provide receipts or invoices for every purchase.
- Respect the right to exchange or return faulty products.
If a retailer violates these rules, you can report them to PROFECO — which can fine companies and even remove them from the official program.
How to Avoid Fraud and Deceptive Offers
While most promotions are legitimate, online scams are increasingly common. Follow these legal and practical tips to stay safe:
- Verify the website’s authenticity. Avoid unknown sites without HTTPS security or privacy policies.
- Compare prices. Some sellers inflate prices before the event to fake discounts.
- Keep screenshots and receipts. These serve as legal proof in case of disputes.
- Use official payment platforms. Avoid direct bank transfers or cash deposits.
- Report suspicious activity. You can file complaints at gob.mx/profeco.
What to Do If You’re Scammed
If you believe you’ve been a victim of fraud or false advertising, don’t panic — you have legal recourse.
- File a complaint with PROFECO (online or in person).
- Gather evidence: screenshots, receipts, and seller information.
- Notify your bank immediately if it involves unauthorized payments.
The faster you act, the higher your chances of resolving the issue and recovering your money.
Conclusion: Smart Shopping Is Legal Shopping
El Buen Fin is a great opportunity to save money and support local businesses — but only if you shop wisely.
Understanding your consumer rights helps you avoid scams, demand transparency, and make confident purchasing decisions.
Before you buy, verify, compare, and keep proof — because a good deal isn’t good if it breaks the law.